If you would prefer to install Google Assistant, Google offers a complete tutorial for installing Assistant on a Raspberry Pi, including steps, images, and download links. We recommend mmm-awesome-alexa as it appears to be well maintained by an active developer, although there are other Alexa modules for the Magic Mirror software.
The options vary from the useful, like Alexa or presence detection (through a camera or Passive Infrared sensor), to the entertaining, like snowflakes and Spotify playback info.